Building Credibility
The Foundation for Fundraising
Series: Fundraising Close to Home
Published: 2001
Pages: 200
eBook: 9781780441795
Paperback: 9781853395338
- Introduction-Raising the money you need when you need it
- 1 Getting started in fundraising 1
- 2 The importance of credibility 9
- 3 Building credibility 17
- 4 Rating yourself: nine sources of strength 34
- 5 Rating yourself: eighteen areas to strengthen 39
- 6 Rating yourself: asking others 50
- 7 The board of directors 63
- 8 The value of volunteers 74
- 9 Building credibility by finding allies 88
- 10 Building strategic alliances 97
- 11 Writing a long-range plan 110
- 12 Writing a plan: an example 119
- 13 Financial credibility 133
- Suggested reading and Web sites 163
- List of Topics 170
- Acknowledgements 180
- About the author 182
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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