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Book

Building Credibility

The Foundation for Fundraising

Elizabeth Westman Wilson

Series: Fundraising Close to Home

Published: 2001
Pages: 200

10.3362/9781780441795

eBook: 9781780441795

Paperback: 9781853395338

Credibility is an essential component of successful fundraising. Staff, boards of directors, and volunteers all play important roles in building a strong organization that will appeal to potential donors. In addition, you can find and build on strengths in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.

Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico

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