Building Credibility
The Foundation for Fundraising
Credibility is an essential component of successful fundraising. Staff, boards of directors, and volunteers all play important roles in building a strong organization that will appeal to potential donors. In addition, you can find and build on strengths in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
Published: 2001
Pages: 200
eBook: 9781780441795
Paperback: 9781853395338
| Introduction-Raising the money you need when you need it | |||
|---|---|---|---|
| 1 Getting started in fundraising 1 | |||
| 2 The importance of credibility 9 | |||
| 3 Building credibility 17 | |||
| 4 Rating yourself: nine sources of strength 34 | |||
| 5 Rating yourself: eighteen areas to strengthen 39 | |||
| 6 Rating yourself: asking others 50 | |||
| 7 The board of directors 63 | |||
| 8 The value of volunteers 74 | |||
| 9 Building credibility by finding allies 88 | |||
| 10 Building strategic alliances 97 | |||
| 11 Writing a long-range plan 110 | |||
| 12 Writing a plan: an example 119 | |||
| 13 Financial credibility 133 | |||
| Suggested reading and Web sites 163 | |||
| List of Topics 170 | |||
| Acknowledgements 180 | |||
| About the author 182 |
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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