Building Structures and Skills for Fundraising
Series: Fundraising Close to Home
Published: 2001
Pages: 208
eBook: 9781780445014
Paperback: 9781853395345
2 Setting up the campaign headquarters 18
3 What are other organizations doing? 2 5
4 The role of the leader 28
5 The role of the board 34
6 Reinforcing the board 51
7 Fighting fear of fundraising 59
8 The role of volunteers 71
9 Planning an effective communications program: Introduction 77
10 Competing for attention 79
11 Planning to communicate 81
12 Seventeen paths to effective communication 91
13 Personal contact: making the most of the spoken word 97
14 Using images 110
15 Combining voice and image: effective audiovisual presentations 116
16 Making the most of print 124
17 The printed materials of business 134
18 Powerful posters 138
19 The basics of brochures 141
20 Producing effective newsletters 146
21 Annual reports that people want to read 15 3
22 Obtaining good media coverage 156
23 Planning and organizing public relations events 166
24 Making the Internet work for you 171
Suggested reading and Web sites 18 3
List of Topics 190
Acknowledgements 200
About the author 202
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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