Building Structures and Skills for Fundraising
Series: Fundraising Close to Home
Published: 2001
Pages: 208
eBook: 9781780445014
Paperback: 9781853395345
| 1 Studying the ground before the campaign 1 | |||
|---|---|---|---|
| 2 Setting up the campaign headquarters 18 | |||
| 3 What are other organizations doing? 2 5 | |||
| 4 The role of the leader 28 | |||
| 5 The role of the board 34 | |||
| 6 Reinforcing the board 51 | |||
| 7 Fighting fear of fundraising 59 | |||
| 8 The role of volunteers 71 | |||
| 9 Planning an effective communications program: Introduction 77 | |||
| 10 Competing for attention 79 | |||
| 11 Planning to communicate 81 | |||
| 12 Seventeen paths to effective communication 91 | |||
| 13 Personal contact: making the most of the spoken word 97 | |||
| 14 Using images 110 | |||
| 15 Combining voice and image: effective audiovisual presentations 116 | |||
| 16 Making the most of print 124 | |||
| 17 The printed materials of business 134 | |||
| 18 Powerful posters 138 | |||
| 19 The basics of brochures 141 | |||
| 20 Producing effective newsletters 146 | |||
| 21 Annual reports that people want to read 15 3 | |||
| 22 Obtaining good media coverage 156 | |||
| 23 Planning and organizing public relations events 166 | |||
| 24 Making the Internet work for you 171 | |||
| Suggested reading and Web sites 18 3 | |||
| List of Topics 190 | |||
| Acknowledgements 200 | |||
| About the author 202 |
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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