• 1 Studying the ground before the campaign 1
• 2 Setting up the campaign headquarters 18
• 3 What are other organizations doing? 2 5
• 4 The role of the leader 28
• 5 The role of the board 34
• 6 Reinforcing the board 51
• 7 Fighting fear of fundraising 59
• 8 The role of volunteers 71
• 9 Planning an effective communications program: Introduction 77
• 10 Competing for attention 79
• 11 Planning to communicate 81
• 12 Seventeen paths to effective communication 91
• 13 Personal contact: making the most of the spoken word 97
• 14 Using images 110
• 15 Combining voice and image: effective audiovisual presentations 116
• 16 Making the most of print 124
• 17 The printed materials of business 134
• 18 Powerful posters 138
• 19 The basics of brochures 141
• 20 Producing effective newsletters 146
• 21 Annual reports that people want to read 15 3
• 22 Obtaining good media coverage 156
• 23 Planning and organizing public relations events 166
• 24 Making the Internet work for you 171
• Suggested reading and Web sites 18 3
• List of Topics 190
• Acknowledgements 200
• About the author 202

Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico