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Book

Building Structures and Skills for Fundraising

Elizabeth Westman Wilson

Series: Fundraising Close to Home

Published: 2001
Pages: 208

10.3362/9781780445014

eBook: 9781780445014

Paperback: 9781853395345

Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico

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