Building Structures and Skills for Fundraising
Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.
Published: 2001
Pages: 208
eBook: 9781780445014
Paperback: 9781853395345
| 1 Studying the ground before the campaign 1 | |||
|---|---|---|---|
| 2 Setting up the campaign headquarters 18 | |||
| 3 What are other organizations doing? 2 5 | |||
| 4 The role of the leader 28 | |||
| 5 The role of the board 34 | |||
| 6 Reinforcing the board 51 | |||
| 7 Fighting fear of fundraising 59 | |||
| 8 The role of volunteers 71 | |||
| 9 Planning an effective communications program: Introduction 77 | |||
| 10 Competing for attention 79 | |||
| 11 Planning to communicate 81 | |||
| 12 Seventeen paths to effective communication 91 | |||
| 13 Personal contact: making the most of the spoken word 97 | |||
| 14 Using images 110 | |||
| 15 Combining voice and image: effective audiovisual presentations 116 | |||
| 16 Making the most of print 124 | |||
| 17 The printed materials of business 134 | |||
| 18 Powerful posters 138 | |||
| 19 The basics of brochures 141 | |||
| 20 Producing effective newsletters 146 | |||
| 21 Annual reports that people want to read 15 3 | |||
| 22 Obtaining good media coverage 156 | |||
| 23 Planning and organizing public relations events 166 | |||
| 24 Making the Internet work for you 171 | |||
| Suggested reading and Web sites 18 3 | |||
| List of Topics 190 | |||
| Acknowledgements 200 | |||
| About the author 202 |
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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