Quality-oriented fresh vegetable supply chain: A pilot in Ahmedabad, India
A pilot vegetable retail store named ‘Clean-n-Fresh’ was designed and operated at the campus of Indian Institute of Management (IIM), Ahmedabad. The aim was to deliver fresh produce of a better (and specified) quality preferred by the consumers. The consumers in the area were people with middle and higher income levels who indicated willingness to pay a premium of up to 20 per cent for clean and fresh produce. The processes and equipment for sorting, cleaning, washing, trimming etc. were specially developed for economy of water, electricity and space. Analysis of over a year of operational data showed that the extra costs incurred for vegetable treatment were about Rs. 1.5-2/kg (US$0.03-0.04/kg), which were within the selling price limit stipulated by consumers. The store began to break even after about six months of operation. This paper describes details of the engineering and business design and a summary of one year of operation.Hall, C.W. (1970) Drying of Farm Crops, Lyall Book Depot, Ludhiana, India.
Prussia, S., Florkowski, W., Sharan, G., Naik, G. and Deodhar, S. (2001) ‘Management simulation game for improving food chains’, The Second International Symposium on Applications of Modeling as an Innovative Technology in the Agri-Food-Chain, Massey University, Palmerton North, New Zealand, 9-13 December 2001.
Sharan, G. and Rawale, K. (2001) ‘Slow pace of modernization in fresh produce post harvest systems in Ahmedabad Region’, Proceedings of Conference-cum-Workshop on Management of Quality in Fresh Produce Post-Harvest Systems, Indian Institute of Management, Ahmedabad, 5-7 April 2001.
Sharan, G. and Rawale, K. (2005) Physical Dimensions and Some Quality Aspects of Fruits and Vegetables Marketed in Ahmedabad, CMA Monograph No. 214, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Sharan, G. and Rawale, K. (2007) Study of Model Demonstration Unit of Modern Supply Chain for Fresh Vegetables in the Ahmedabad Area, CMA Monograph No. 225, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Hall, C.W. (1970) Drying of Farm Crops, Lyall Book Depot, Ludhiana, India.
Prussia, S., Florkowski, W., Sharan, G., Naik, G. and Deodhar, S. (2001) ‘Management simulation game for improving food chains’, The Second International Symposium on Applications of Modeling as an Innovative Technology in the Agri-Food-Chain, Massey University, Palmerton North, New Zealand, 9-13 December 2001.
Sharan, G. and Rawale, K. (2001) ‘Slow pace of modernization in fresh produce post harvest systems in Ahmedabad Region’, Proceedings of Conference-cum-Workshop on Management of Quality in Fresh Produce Post-Harvest Systems, Indian Institute of Management, Ahmedabad, 5-7 April 2001.
Sharan, G. and Rawale, K. (2005) Physical Dimensions and Some Quality Aspects of Fruits and Vegetables Marketed in Ahmedabad, CMA Monograph No. 214, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Sharan, G. and Rawale, K. (2007) Study of Model Demonstration Unit of Modern Supply Chain for Fresh Vegetables in the Ahmedabad Area, CMA Monograph No. 225, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Hall, C.W. (1970) Drying of Farm Crops, Lyall Book Depot, Ludhiana, India.
Prussia, S., Florkowski, W., Sharan, G., Naik, G. and Deodhar, S. (2001) ‘Management simulation game for improving food chains’, The Second International Symposium on Applications of Modeling as an Innovative Technology in the Agri-Food-Chain, Massey University, Palmerton North, New Zealand, 9-13 December 2001.
Sharan, G. and Rawale, K. (2001) ‘Slow pace of modernization in fresh produce post harvest systems in Ahmedabad Region’, Proceedings of Conference-cum-Workshop on Management of Quality in Fresh Produce Post-Harvest Systems, Indian Institute of Management, Ahmedabad, 5-7 April 2001.
Sharan, G. and Rawale, K. (2005) Physical Dimensions and Some Quality Aspects of Fruits and Vegetables Marketed in Ahmedabad, CMA Monograph No. 214, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Sharan, G. and Rawale, K. (2007) Study of Model Demonstration Unit of Modern Supply Chain for Fresh Vegetables in the Ahmedabad Area, CMA Monograph No. 225, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Hall, C.W. (1970) Drying of Farm Crops, Lyall Book Depot, Ludhiana, India.
Prussia, S., Florkowski, W., Sharan, G., Naik, G. and Deodhar, S. (2001) ‘Management simulation game for improving food chains’, The Second International Symposium on Applications of Modeling as an Innovative Technology in the Agri-Food-Chain, Massey University, Palmerton North, New Zealand, 9-13 December 2001.
Sharan, G. and Rawale, K. (2001) ‘Slow pace of modernization in fresh produce post harvest systems in Ahmedabad Region’, Proceedings of Conference-cum-Workshop on Management of Quality in Fresh Produce Post-Harvest Systems, Indian Institute of Management, Ahmedabad, 5-7 April 2001.
Sharan, G. and Rawale, K. (2005) Physical Dimensions and Some Quality Aspects of Fruits and Vegetables Marketed in Ahmedabad, CMA Monograph No. 214, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Sharan, G. and Rawale, K. (2007) Study of Model Demonstration Unit of Modern Supply Chain for Fresh Vegetables in the Ahmedabad Area, CMA Monograph No. 225, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
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