Marketing of mukene (Rastrineobola argentea), a freshwater lake sardine, has become a lucrative business in Uganda after decades of underutilization. However, little was known about its value chain which prompted a 20-day study at two selected landing sites on Lake Victoria in Uganda and several fish markets in Kampala. About 200 fisher-folk were interviewed to identify key stakeholders, linkages, and economic variables along the mukene value chain. Results indicated that 70 per cent of dried mukene was marketed for human consumption and 30 per cent for animal feed production. Boat owners incurred the highest inputs and local traders incurred the lowest. Although fisher-folk and processors influenced mukene quality, their profit margins were only 10 per cent and 12 per cent, respectively, compared with boat owners/traders' profits of 90 per cent and 48 per cent for human consumption and animal feed, respectively. These key players along the mukene value chain played indispensable roles regardless of their profit margins.

Dekker, H.C. (2003) ‘Value-chain analysis in interfirm relationships’, Management Accounting Research 14(1): 1-23 <http://dx.doi.org/10.1016/S1044-5005(02)00067-7≯.

DFR (2010) Department of Fisheries Resources: Background to 2010/10 National Budget, Entebbe: Uganda Printing and Publishing Corporation.

Kaplinsky, R. (2000) ‘Globalization and unequalisation: what can be learned from value chain analysis?’ Journal of Development Studies 37: 117-46 <www.tandfonline.com/doi/abs/10.1080/713600071≯. www.tandfonline.com/doi/abs/10.1080/713600071

Masette, M. (2008) ‘The influence of Dagaa-based feed on quality of chicken egg production within L. Victoria Basin’, paper presented at FAO Workshop on Fish Technology, Utilization and Quality Assurance in Africa, Agadir, Morocco, 24-28 November 2008.

Taylor, H. (2005) ‘Value chain analysis: an approach to supply chain improvement in agri-food chains’, International Journal of Physical Distribution and Logistics Management 30(10): 744-61 <www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003≯ www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003

Dekker, H.C. (2003) ‘Value-chain analysis in interfirm relationships’, Management Accounting Research 14(1): 1-23 <http://dx.doi.org/10.1016/S1044-5005(02)00067-7≯.

DFR (2010) Department of Fisheries Resources: Background to 2010/10 National Budget, Entebbe: Uganda Printing and Publishing Corporation.

Kaplinsky, R. (2000) ‘Globalization and unequalisation: what can be learned from value chain analysis?’ Journal of Development Studies 37: 117-46 <www.tandfonline.com/doi/abs/10.1080/713600071≯. www.tandfonline.com/doi/abs/10.1080/713600071

Masette, M. (2008) ‘The influence of Dagaa-based feed on quality of chicken egg production within L. Victoria Basin’, paper presented at FAO Workshop on Fish Technology, Utilization and Quality Assurance in Africa, Agadir, Morocco, 24-28 November 2008.

Taylor, H. (2005) ‘Value chain analysis: an approach to supply chain improvement in agri-food chains’, International Journal of Physical Distribution and Logistics Management 30(10): 744-61 <www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003≯ www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003

Dekker, H.C. (2003) ‘Value-chain analysis in interfirm relationships’, Management Accounting Research 14(1): 1-23 <http://dx.doi.org/10.1016/S1044-5005(02)00067-7≯.

DFR (2010) Department of Fisheries Resources: Background to 2010/10 National Budget, Entebbe: Uganda Printing and Publishing Corporation.

Kaplinsky, R. (2000) ‘Globalization and unequalisation: what can be learned from value chain analysis?’ Journal of Development Studies 37: 117-46 <www.tandfonline.com/doi/abs/10.1080/713600071≯. www.tandfonline.com/doi/abs/10.1080/713600071

Masette, M. (2008) ‘The influence of Dagaa-based feed on quality of chicken egg production within L. Victoria Basin’, paper presented at FAO Workshop on Fish Technology, Utilization and Quality Assurance in Africa, Agadir, Morocco, 24-28 November 2008.

Taylor, H. (2005) ‘Value chain analysis: an approach to supply chain improvement in agri-food chains’, International Journal of Physical Distribution and Logistics Management 30(10): 744-61 <www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003≯ www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003

Dekker, H.C. (2003) ‘Value-chain analysis in interfirm relationships’, Management Accounting Research 14(1): 1-23 <http://dx.doi.org/10.1016/S1044-5005(02)00067-7≯.

DFR (2010) Department of Fisheries Resources: Background to 2010/10 National Budget, Entebbe: Uganda Printing and Publishing Corporation.

Kaplinsky, R. (2000) ‘Globalization and unequalisation: what can be learned from value chain analysis?’ Journal of Development Studies 37: 117-46 <www.tandfonline.com/doi/abs/10.1080/713600071≯. www.tandfonline.com/doi/abs/10.1080/713600071

Masette, M. (2008) ‘The influence of Dagaa-based feed on quality of chicken egg production within L. Victoria Basin’, paper presented at FAO Workshop on Fish Technology, Utilization and Quality Assurance in Africa, Agadir, Morocco, 24-28 November 2008.

Taylor, H. (2005) ‘Value chain analysis: an approach to supply chain improvement in agri-food chains’, International Journal of Physical Distribution and Logistics Management 30(10): 744-61 <www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003≯ www.ingentaconnect.com/content/mcb/005/2005/00000035/00000010/art00003