Sustainability of rural sanitation marketing in Vietnam: Findings from a new case study

Jacqueline Devine; Christine Sijbesma

doi:10.3362/1756-3488.2011.005

Sustainability of rural sanitation marketing in Vietnam: Findings from a new case study

From 2003 to 2006, International Development Enterprises piloted a rural sanitation marketing approach in two provinces of Vietnam. During this period, coverage of sanitary toilets grew from 16 per cent to 46 per cent. Some three years after the project ended, the Water and Sanitation Program initiated a research study to investigate the sustainability of outcomes achieved. The study was conducted in collaboration with IRC and ADCOM and used a variety of methods including focus group discussion and structured interviews with community members, suppliers and promoters. The study found that coverage had continued to grow in pilot communes and had reached 59 per cent two years later. Promoters had continued their activities, albeit at a lesser intensity level. Many suppliers had expanded their product range and customer base and reported that their revenues from sanitation increased. Lack of tailored information on more affordable toilet construction and financing were the main barriers for those who had not yet built a sanitary toilet, despite having been reached by the pilot project.

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