Market-based approaches can provide water to poor rural families
Given the right mix of product, price and promotion, market-based solutions to supply water to rural households are feasible and sustainable. This requires a change in thinking from considering people as beneficiaries, and providing what we think that they need, to designing and marketing suitable products and services for clients that are affordable and are what they want to purchase. Products and services need to be developed in close collaboration with the clients and their feedback is critical in getting the right product at the right price. Social marketing, the combination of educational messages for behaviour change and product promotion is important to create a critical mass of demand for the new product or service. The market-based approach is a departure from traditional development projects where products are subsidized, to an approach where product development and initial promotion may be donor funded, but the products are supplied through a sustainable supply chain.Heierli, U. (2008) Marketing Safe Water Systems, SDC - Swiss Agency for Development and Cooperation, Berne, Switzerland.
POUZN Project (2007) Best Practices in Social Marketing Safe Water Solution for Household Water Treatment: Lessons Learned from Population Services International Field Programs. The Social Marketing Plus for Diarrheal Disease Control: Pointof- Use Water Disinfection and Zinc Treatment (POUZN) Project, Abt Associates Inc., Bethesda, MD.
Heierli, U. (2008) Marketing Safe Water Systems, SDC - Swiss Agency for Development and Cooperation, Berne, Switzerland.
POUZN Project (2007) Best Practices in Social Marketing Safe Water Solution for Household Water Treatment: Lessons Learned from Population Services International Field Programs. The Social Marketing Plus for Diarrheal Disease Control: Pointof- Use Water Disinfection and Zinc Treatment (POUZN) Project, Abt Associates Inc., Bethesda, MD.
Heierli, U. (2008) Marketing Safe Water Systems, SDC - Swiss Agency for Development and Cooperation, Berne, Switzerland.
POUZN Project (2007) Best Practices in Social Marketing Safe Water Solution for Household Water Treatment: Lessons Learned from Population Services International Field Programs. The Social Marketing Plus for Diarrheal Disease Control: Pointof- Use Water Disinfection and Zinc Treatment (POUZN) Project, Abt Associates Inc., Bethesda, MD.
Heierli, U. (2008) Marketing Safe Water Systems, SDC - Swiss Agency for Development and Cooperation, Berne, Switzerland.
POUZN Project (2007) Best Practices in Social Marketing Safe Water Solution for Household Water Treatment: Lessons Learned from Population Services International Field Programs. The Social Marketing Plus for Diarrheal Disease Control: Pointof- Use Water Disinfection and Zinc Treatment (POUZN) Project, Abt Associates Inc., Bethesda, MD.
Access to environmental health assets across wealth strata: Evidence from 41 low- and middle-income countries
Graham, Jay P.
Kaur, Maneet
Jeuland, Marc A.
Uthman, Olalekan
PLOS ONE, Vol. 13 (2018), Iss. 11 P.e0207339
https://doi.org/10.1371/journal.pone.0207339 [Citations: 13]- A call to action: organizational, professional, and personal change for gender transformative WASH programming
- Providing municipal faecal sludge management services: lessons from Bangladesh
- Menstrual hygiene management: education and empowerment for girls?
- Webwatch
- Transgender-inclusive sanitation: insights from South Asia
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