Concerns about enduring low rural sanitation coverage figures in Cambodia prompted a series of studies providing insight into overall sector performance, sanitation demand and existing supply chains. Findings from the research led to the formulation of a sanitation marketing pilot aiming to make affordable, desirable latrines available through market channels. Option design, contractor training, awareness raising and marketing are the main components of the programme, implemented in two provinces. To date (22 months since inception) the project has resulted in a branded, low-cost pour-flush latrine sold by trained suppliers, who have sold more than 7,400 units. Planned next steps include expanding technology choices (still lower costs, and/or suitable for challenging physical circumstances), developing stronger linkages with micro-credit schemes and developing approaches for scaling up the approach.

Clouet, B. (2009) IDE Sanitation marketing pilot project [online], available from: http://www.youtube.com/watch?v=zloOePIhQzc [accessed 12 October 2010]. http://www.youtube.com/watch?v=zloOePIhQzc

CSD (2003) Cambodia Millennium Development Goals Progress Report, Council for Social Development, Phnom Penh.

IDEO (2009) Human Centered Design Toolkit [online], IDEO Design Consultants, available from: http://www.ideo.com/work/featured/human-centered-designtoolkit/ [accessed 7 October 2010]. http://www.ideo.com/work/featured/human-centered-designtoolkit/

JMP (Joint Monitoring Programme for Water Supply and Sanitation) (2008) Coverage Estimates Improved Sanitation, updated in July 2008. Cambodia, WHO/ UNICEF, Geneva and New York.

JMP (2010) Data and estimates [online], WHO/UNICEF, available from: http://www.wssinfo.org/datamining/tables.html [accessed 13 June 2010]. http://www.wssinfo.org/datamining/tables.html

Kov, P., Sok, H.R., Chhoeun, K. and Hutton, G. (2008) Economic Impacts of Sanitation in Cambodia, World Bank Water and Sanitation Program, Phnom Penh.

Kunthy, S. and Catalla, R.N. (2009) Community-Led Total Sanitation in Cambodia: Final Evaluation Report, Ministry of Rural Development, Phnom Penh.

NIS (2009) General Population Census of Cambodia 2008: National Report on Final Census Results, National Institute of Statistics, Ministry of Planning, Phnom Penh.

Robinson, A. (2007) Rural Sanitation and Hygiene in Cambodia: The way forward? Water and Sanitation Program, Phnom Penh.

Rosenboom, J.W., Ockelford, J. and Robinson, A. (2007) Water Supply and Sanitation in Cambodia: Poor Access for Poor People, Water Supply and Sanitation Program, Phnom Penh.

Water and Sanitation Sector Group (1994) ‘Directory of Water Supply and Sanitation Projects in Cambodia’, unpublished, Water and Sanitation Sector Group, Phnom Penh.

WSP (2008) ‘Sanitation demand and supply in Cambodia’ [online], Water and Sanitation Program, available from: http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf [accessed 13 June 2010]. http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf

Clouet, B. (2009) IDE Sanitation marketing pilot project [online], available from: http://www.youtube.com/watch?v=zloOePIhQzc [accessed 12 October 2010]. http://www.youtube.com/watch?v=zloOePIhQzc

CSD (2003) Cambodia Millennium Development Goals Progress Report, Council for Social Development, Phnom Penh.

IDEO (2009) Human Centered Design Toolkit [online], IDEO Design Consultants, available from: http://www.ideo.com/work/featured/human-centered-designtoolkit/ [accessed 7 October 2010]. http://www.ideo.com/work/featured/human-centered-designtoolkit/

JMP (Joint Monitoring Programme for Water Supply and Sanitation) (2008) Coverage Estimates Improved Sanitation, updated in July 2008. Cambodia, WHO/ UNICEF, Geneva and New York.

JMP (2010) Data and estimates [online], WHO/UNICEF, available from: http://www.wssinfo.org/datamining/tables.html [accessed 13 June 2010]. http://www.wssinfo.org/datamining/tables.html

Kov, P., Sok, H.R., Chhoeun, K. and Hutton, G. (2008) Economic Impacts of Sanitation in Cambodia, World Bank Water and Sanitation Program, Phnom Penh.

Kunthy, S. and Catalla, R.N. (2009) Community-Led Total Sanitation in Cambodia: Final Evaluation Report, Ministry of Rural Development, Phnom Penh.

NIS (2009) General Population Census of Cambodia 2008: National Report on Final Census Results, National Institute of Statistics, Ministry of Planning, Phnom Penh.

Robinson, A. (2007) Rural Sanitation and Hygiene in Cambodia: The way forward? Water and Sanitation Program, Phnom Penh.

Rosenboom, J.W., Ockelford, J. and Robinson, A. (2007) Water Supply and Sanitation in Cambodia: Poor Access for Poor People, Water Supply and Sanitation Program, Phnom Penh.

Water and Sanitation Sector Group (1994) ‘Directory of Water Supply and Sanitation Projects in Cambodia’, unpublished, Water and Sanitation Sector Group, Phnom Penh.

WSP (2008) ‘Sanitation demand and supply in Cambodia’ [online], Water and Sanitation Program, available from: http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf [accessed 13 June 2010]. http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf

Clouet, B. (2009) IDE Sanitation marketing pilot project [online], available from: http://www.youtube.com/watch?v=zloOePIhQzc [accessed 12 October 2010]. http://www.youtube.com/watch?v=zloOePIhQzc

CSD (2003) Cambodia Millennium Development Goals Progress Report, Council for Social Development, Phnom Penh.

IDEO (2009) Human Centered Design Toolkit [online], IDEO Design Consultants, available from: http://www.ideo.com/work/featured/human-centered-designtoolkit/ [accessed 7 October 2010]. http://www.ideo.com/work/featured/human-centered-designtoolkit/

JMP (Joint Monitoring Programme for Water Supply and Sanitation) (2008) Coverage Estimates Improved Sanitation, updated in July 2008. Cambodia, WHO/ UNICEF, Geneva and New York.

JMP (2010) Data and estimates [online], WHO/UNICEF, available from: http://www.wssinfo.org/datamining/tables.html [accessed 13 June 2010]. http://www.wssinfo.org/datamining/tables.html

Kov, P., Sok, H.R., Chhoeun, K. and Hutton, G. (2008) Economic Impacts of Sanitation in Cambodia, World Bank Water and Sanitation Program, Phnom Penh.

Kunthy, S. and Catalla, R.N. (2009) Community-Led Total Sanitation in Cambodia: Final Evaluation Report, Ministry of Rural Development, Phnom Penh.

NIS (2009) General Population Census of Cambodia 2008: National Report on Final Census Results, National Institute of Statistics, Ministry of Planning, Phnom Penh.

Robinson, A. (2007) Rural Sanitation and Hygiene in Cambodia: The way forward? Water and Sanitation Program, Phnom Penh.

Rosenboom, J.W., Ockelford, J. and Robinson, A. (2007) Water Supply and Sanitation in Cambodia: Poor Access for Poor People, Water Supply and Sanitation Program, Phnom Penh.

Water and Sanitation Sector Group (1994) ‘Directory of Water Supply and Sanitation Projects in Cambodia’, unpublished, Water and Sanitation Sector Group, Phnom Penh.

WSP (2008) ‘Sanitation demand and supply in Cambodia’ [online], Water and Sanitation Program, available from: http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf [accessed 13 June 2010]. http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf

Clouet, B. (2009) IDE Sanitation marketing pilot project [online], available from: http://www.youtube.com/watch?v=zloOePIhQzc [accessed 12 October 2010]. http://www.youtube.com/watch?v=zloOePIhQzc

CSD (2003) Cambodia Millennium Development Goals Progress Report, Council for Social Development, Phnom Penh.

IDEO (2009) Human Centered Design Toolkit [online], IDEO Design Consultants, available from: http://www.ideo.com/work/featured/human-centered-designtoolkit/ [accessed 7 October 2010]. http://www.ideo.com/work/featured/human-centered-designtoolkit/

JMP (Joint Monitoring Programme for Water Supply and Sanitation) (2008) Coverage Estimates Improved Sanitation, updated in July 2008. Cambodia, WHO/ UNICEF, Geneva and New York.

JMP (2010) Data and estimates [online], WHO/UNICEF, available from: http://www.wssinfo.org/datamining/tables.html [accessed 13 June 2010]. http://www.wssinfo.org/datamining/tables.html

Kov, P., Sok, H.R., Chhoeun, K. and Hutton, G. (2008) Economic Impacts of Sanitation in Cambodia, World Bank Water and Sanitation Program, Phnom Penh.

Kunthy, S. and Catalla, R.N. (2009) Community-Led Total Sanitation in Cambodia: Final Evaluation Report, Ministry of Rural Development, Phnom Penh.

NIS (2009) General Population Census of Cambodia 2008: National Report on Final Census Results, National Institute of Statistics, Ministry of Planning, Phnom Penh.

Robinson, A. (2007) Rural Sanitation and Hygiene in Cambodia: The way forward? Water and Sanitation Program, Phnom Penh.

Rosenboom, J.W., Ockelford, J. and Robinson, A. (2007) Water Supply and Sanitation in Cambodia: Poor Access for Poor People, Water Supply and Sanitation Program, Phnom Penh.

Water and Sanitation Sector Group (1994) ‘Directory of Water Supply and Sanitation Projects in Cambodia’, unpublished, Water and Sanitation Sector Group, Phnom Penh.

WSP (2008) ‘Sanitation demand and supply in Cambodia’ [online], Water and Sanitation Program, available from: http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf [accessed 13 June 2010]. http://www.wsp.org/UserFiles/file/Sanitation_demand_and_supply_fieldnote_final__1.pdf