Getting Down to Business
A training manual for businesswomen
A manual designed to assist trainers to organize and conduct more effective courses for women in business. The vital contribution of enterprising women is increasingly being recognized and more institutions are now organizing special training programmes.
Published: 1992
Pages: 176
eBook: 9781780445045
Paperback: 9781853391132
| Acknowledgements vii | |||
|---|---|---|---|
| This book: its purpose and use | |||
| Enterprising women 1 | |||
| Should women be trained | |||
| separately from men? 4 | |||
| Who should be trained and how | |||
| should they be chosen? 8 | |||
| How to use this manual 12 | |||
| Timetable suggestions 16 | |||
| Evaluation 20 | |||
| You and your business | |||
| Course introduction 22 | |||
| The Enterprise Experience I: | |||
| Generating the business idea | |||
| and identifying the people to | |||
| do it 25 | |||
| Enterprising women 30 | |||
| Successful businesswomen 33 | |||
| Meeting a successful | |||
| businesswoman 37 | |||
| Business ideas 39 | |||
| The Enterprise Experience II: | |||
| Report back 42 | |||
| The Enterprise Experience HI: | |||
| Business plan preparation 44 | |||
| What do you and your customers | |||
| need | |||
| Resources 52 | |||
| Finding out about the market 56 | |||
| The Enterprise Experience IV: | |||
| page | |||
| Business plan presentation | |||
| The envelope game | |||
| Costing and pricing | |||
| The marketing mix | |||
| Personal selling | |||
| Financial management | |||
| Basic business records | |||
| Cash flow | |||
| Profit and loss account | |||
| Balance sheet | |||
| Break even point | |||
| Sources and uses of money | |||
| The Enterprise Experience V: | |||
| Presentation of final results | |||
| Planning your business | |||
| Introduction to the business plan | |||
| Planning workbook | |||
| Preparation for business | |||
| investigation | |||
| Report back | |||
| The impact of your business | |||
| Completing the planning | |||
| workbook | |||
| Practice business plan | |||
| presentation | |||
| Presentation to the banker's panel | |||
| Follow-up | |||
| Reading list |
Uschi Kraus-Harper
Uschi was born in Bremen, Northern Germany, studied economics, sociology and social psychology at Johann Wolfgang Goethe University in Frankfurt am Main and graduated in 1981 as Diplom-Soziologin (MA in Sociology); moved to England in 1988; PhD (doctorate) from the Faculty of Economics at Imperial College London in 1994. She has lived and worked in many countries all over the world, consulting, teaching, researching.
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