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Book

Building Fundraising Programs to Attract Community Support

Elizabeth Westman Wilson

Series: Fundraising Close to Home

Published: 2001
Pages: 288

10.3362/9781780444888

eBook: 9781780444888

Paperback: 9781853395352

Fundraising events, income-generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community.

Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico

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