Building Fundraising Programs to Attract Community Support
Fundraising events, income-generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community.
Published: 2001
Pages: 288
eBook: 9781780444888
Paperback: 9781853395352
| 1 The environment of giving 1 | |||
|---|---|---|---|
| 2 Setting out the reasons 8 | |||
| 3 Presenting the message 18 | |||
| 4 Planning a fundraising project 23 | |||
| 5 Asking for support face-to-face: introduction 38 | |||
| 6 Asking people for major support 48 | |||
| 7 Telephone campaigns 61 | |||
| 8 Advertising for donations 69 | |||
| 9 Approaching individual donors 72 | |||
| 10 Doing well with donation boxes 77 | |||
| 11 Organizing fundraising events 81 | |||
| 12 Launching a business: getting away from giving away 98 | |||
| 13 People like to get letters: using direct mail to raise funds 119 | |||
| 14 Direct mail: putting the package together 128 | |||
| 15 Direct mail: after the package is sent 148 | |||
| 16 Securing support from service clubs and other institutions 155 | |||
| 17 Engaging the business community: the potential 160 | |||
| 18 Engaging the business community: the obstacles 175 | |||
| 19 Engaging the business community: effective approaches 183 | |||
| 20 Using the Internet for fundraising 200 | |||
| 21 Getting the job done: working with fundraisers 206 | |||
| 22 Applying for grants: matching the missions 216 | |||
| 23 Sustainability and endowments 232 | |||
| 24 Evaluating fundraising activities 241 | |||
| 25 Sharing the challenges 248 | |||
| Suggested reading and Web sites 260 | |||
| List of Topics 267 | |||
| Acknowledgements 277 |
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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