Building Fundraising Programs to Attract Community Support
Series: Fundraising Close to Home
Published: 2001
Pages: 288
eBook: 9781780444888
Paperback: 9781853395352
| 1 The environment of giving 1 | |||
|---|---|---|---|
| 2 Setting out the reasons 8 | |||
| 3 Presenting the message 18 | |||
| 4 Planning a fundraising project 23 | |||
| 5 Asking for support face-to-face: introduction 38 | |||
| 6 Asking people for major support 48 | |||
| 7 Telephone campaigns 61 | |||
| 8 Advertising for donations 69 | |||
| 9 Approaching individual donors 72 | |||
| 10 Doing well with donation boxes 77 | |||
| 11 Organizing fundraising events 81 | |||
| 12 Launching a business: getting away from giving away 98 | |||
| 13 People like to get letters: using direct mail to raise funds 119 | |||
| 14 Direct mail: putting the package together 128 | |||
| 15 Direct mail: after the package is sent 148 | |||
| 16 Securing support from service clubs and other institutions 155 | |||
| 17 Engaging the business community: the potential 160 | |||
| 18 Engaging the business community: the obstacles 175 | |||
| 19 Engaging the business community: effective approaches 183 | |||
| 20 Using the Internet for fundraising 200 | |||
| 21 Getting the job done: working with fundraisers 206 | |||
| 22 Applying for grants: matching the missions 216 | |||
| 23 Sustainability and endowments 232 | |||
| 24 Evaluating fundraising activities 241 | |||
| 25 Sharing the challenges 248 | |||
| Suggested reading and Web sites 260 | |||
| List of Topics 267 | |||
| Acknowledgements 277 |
Elizabeth Westman Wilson
Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico
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