Designing and Producing Artwork
This book deals with the design and production of artwork. 'Camera-ready' artwork means the material you want printed -completed text and illustrations pasted in position, ready for the printer to make a printing plate. Design and production can involve a wide range of choices and techniques. You as a producer do not have to know everything! What you must know is what to ask, and who to ask, in order to make informed choices. You may go on to do all the practical work yourself, or you may explain things to somebody else so that they can do it. This book covers planning and making choices as well as practical work.
Published: 1985
Pages: 116
eBook: 9781780441962
Paperback: 9780946688715
| About This Book | |||
|---|---|---|---|
| Section | |||
| Chapter | |||
| Deciding | |||
| Planning | |||
| Section | |||
| Chapter | |||
| D: Before Starting | |||
| 1 Planning | |||
| Strategy | |||
| Production | |||
| E: Making Design | |||
| 2 Overall Design | |||
| Work | |||
| Decisions | |||
| 16 Appearance and Character of the Material | |||
| 16 Form 23 Binding | |||
| 16 Shape 25 Trimming | |||
| 17 Size 25 Paper Quality | |||
| 22 Folding 29 Colour | |||
| 3 0 Cover Design | |||
| 3 2 Contents | |||
| 3 3 Chapter 3 Elements of Design | |||
| 3 3 Lettering | |||
| 33 Terminology | |||
| 34 Legibility of Lettering | |||
| 34 Upper and Lower Case | |||
| 35 Style and Variation | |||
| 38 Size | |||
| 39 Spacing | |||
| 42 Contrast | |||
| 43 Continuity | |||
| 43 | |||
| 44 | |||
| Illustrations | |||
| Different Kinds of Picture | |||
| 45 Using Pictures Effectively | |||
| 48 Diagrams and Symbols | |||
| 51 Cartoons, Comics and Fotonovelas | |||
| 53 Styles Suitable for Printing | |||
| 61 | |||
| 5 5 Layout | |||
| 56 Spacing | |||
| 60 Margins | |||
| Length of Line | |||
| 61 Columns | |||
| 62 Justified and Unjustified Setting | |||
| 63 Headings | |||
| 63 Imposition | |||
| 64 Emphasizing Information | |||
| 6 7 Section F: Practical Work | |||
| 68 Chapter 4 Basic Resources | |||
| 68 Working Space | |||
| 68 Space 68 Light | |||
| 68 Equipment and Materials | |||
| 68 Drawing Board 74 Cutting Tools | |||
| 69 Drawing Instruments and Guides 75 Adhesives | |||
| 70 Pencils and Pens 7 5 Papers | |||
| 73 Brushes 76 Other Equipment | |||
| 73 Inks and Paints | |||
| 7 7 Chapter 5 Production of Artwork | |||
| 7 7 Lettering Methods | |||
| 7 7 Producing Lettering by Hand | |||
| 78 Using Stencils | |||
| 79 Dry Transfer Lettering | |||
| 80 Useful Machines | |||
| 8 1 Typesetting for Direct Printing by Letterpress | |||
| 82 Photocomposition | |||
| 82 Planning and Preparing Copy | |||
| 82 Preparing Typewritten Copy | |||
| 83 Editing | |||
| 83 Casting Off and Copyfitting | |||
| 93 Marking-up Copy for Typesetting | |||
| 95 Proof Reading | |||
| 96 Illustrations | |||
| 96 Line Drawings | |||
| 98 Copying and Enlarging Reference Pictures | |||
| 1 03 Planning the Size of Pictures | |||
| 1 04 Roughs and Grids | |||
| 104 Roughs | |||
| 105 Grids | |||
| 105 Paste-Up | |||
| 105 Preparing Make-up Sheets | |||
| 1 06 Checking the Layout | |||
| 106 Pasting-up | |||
| 1 07 Pasting-up for More than One Colour | |||
| 108 Some Final Comments | |||
| 109 Glossary | |||
| 114 References | |||
| 115 Bibliography |
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