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Book
Play Fair at the Olympics
45 Hours of Forced Overtime in One Week
Published: 2004
Pages: 80
eBook: 9780855988241
Paperback: 9780855985356
Nike, along with Adidas, Reebok, Fila, Puma, ASICS, and Mizuno, are investing billions of dollars in advertising and branding for the Olympics. For these corporate giants of the sportswear industry, the Athens games provide an opportunity to expand profits and build markets through an association with sporting success and the Olympian ideal.While the world's media spend two weeks focusing on the struggle for sporting success, away from the cameras thousands of workers - mostly women in the developing world -employed to produce the tracksuits, trainers, vests, and team uniforms will be engaged in a different type of struggle. They too are breaking records for the global sportswear industry: working ever-faster for ever-longer periods of time under arduous conditions for poverty-level wages, to produce more goods and more profit. Yet for them there are no medals, rewards, or recognition from the industry that they service
| Summary | |||
|---|---|---|---|
| Introduction | |||
| Faster longer Cheaper | |||
| To long and too hard | |||
| Poverty wages | |||
| Employed - but on precarious terms | |||
| Bullied humiliated abused | |||
| Trade unions undermined | |||
| Winning profits losing rights | |||
| The global sportswear industry | |||
| Making money in a competitive market | |||
| How buyers buy | |||
| Flex and squeeze: the suppliers response | |||
| Whose responsibility? | |||
| Fair play for workers | |||
| Time tp play fair | |||
| Make the change | |||
| Appendix | |||
| Respect for trade-unions rights - the gap between rhetoric and reality | |||
| Background research reports | |||
| Notes. |
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