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Book
Planning the Project
Series: Guides to Basic Print Production
Published: 1985
Pages: 96
eBook: 9781780442983
Paperback: 9780946688661
This is the first in a series of four related books. It deals with the thinking, planning and preparation that should take place before production of material begins. Whatever kind of material it is, it will take time and money. Producers will therefore want it to be worth the effort, and to do the job it was meant to do. Careful planning is one way to help to achieve this.
| About This Book | |||
|---|---|---|---|
| 7 Section A: Identifying the Nature of the Task | |||
| 9 Chapter 1 Communication | |||
| 9 Communication as a Process | |||
| 10 Source | |||
| 10 Message | |||
| 11 Channel | |||
| 1 1 Audience | |||
| 12 Effects | |||
| 12 Feedback | |||
| 13 Communication as Common Understanding | |||
| 14 Problems in Communication | |||
| 17 Chapter 2 Audience and Message | |||
| 1 7 Finding Out about the Audience | |||
| 1 8 How to Find Out | |||
| 1 9 Steps in a Simple Survey | |||
| 28 Preparing the Message | |||
| 30 Deciding on the Topic | |||
| 30 Studying the Topic | |||
| 32 Chapter 3 Aims and Objectives | |||
| 32 Aims | |||
| 32 Objectives | |||
| 33 Motivation | |||
| 35 Section B: Making Choices — Methods and Media | |||
| 37 Chapter 4 The Range of Possibilities | |||
| 37 Factors in Making a Choice | |||
| 37 A Multi-Media Approach | |||
| 40 Methods and Media — An Overall View | |||
| 41 Chapter 5 Narrowing the Field | |||
| 41 Communication Methods | |||
| 41 Learning through Achievement | |||
| 42 Simulation: Models, Games, Drama, Puppetry | |||
| 44 Story-telling | |||
| 44 Song | |||
| 45 Discussion | |||
| 45 Field Trip | |||
| 45 Demonstration | |||
| 46 Talk or Lecture | |||
| 46 Exhibition | |||
| 47 Low-Cost Media | |||
| 48 Sound Recordings | |||
| 48 Visual Aids:_ Projected, Three-Dimensional, Printed Material | |||
| 52 Case Study Exercise | |||
| 5 7 Section C: Using Printed Material | |||
| 59 Chapter 6 Why Use Printed Material? | |||
| 59 What is Printing? | |||
| 59 Advantages of Printed Material as a Medium | |||
| 59 Disadvantages and Problems | |||
| 60 Low-Cost Printing | |||
| 60 Centralized and Local Production | |||
| 61 Some Possible Alternatives | |||
| 62 Chapter 7 Forming the Message | |||
| 6 2 Contents | |||
| 62 Information | |||
| 64 Approach | |||
| 65 Writing Simply | |||
| 67 Choosing Illustrations | |||
| 67 Picture Recognition | |||
| 69 Picture Style | |||
| 71 Symbols | |||
| 73 Diagrams | |||
| 75 Using Illustrations | |||
| 7 9 Pretesting | |||
| 83 Using a Questionnaire | |||
| 86 Analysing Findings | |||
| 90 Some Final Comments | |||
| 91 Glossary | |||
| 94 References | |||
| 95 Bibliography |
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