This article describes a general framework for monitoring and evaluating small enterprise promotion efforts. Recognizing the reluctance of many projects to spend time and money on evaluation the proposal uses a simple Client Registration Form to collect a minimum amount of data on current income. The same form is then used at the end of the project. From these data the client's increase in income as a result of the project is determined, allowing for alternative sources of income foregone as well as the expansion of the local economy. A benefit-cost ratio is also determined which helps project staff get an idea of where their efforts are most effectively directed. This system of evaluation follows the emphasis of CARE's Small Economic Activity Development unit.