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Using franchises to promote small enterprise development
01.03.1997
Franchising has been an extremely popular means in the developed world expanding the geographical coverage of successful businesses, often in the retail sector. This article identifies the factors that make franchising a potentially useful tool for small business promotion in developing countries, including the existence of large numbers of unemployed people with training but not necessarily entrepreneurial experience. It describes some indigenous franchises that have been a success, and suggests ways in which governments could promote franchising.