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Universities, small businesses and entrepreneurship education: towards a holistic approach
01.12.1990
The issue of developing the motivation and capability of graduates to pursue careers in entrepreneurship is of concern to many governments world-wide: there are a variety of programme approaches being used, few of which are substantially successful. This is because such programmes fail to embody some of the lessons that can be learned from observation of the development of enterprise culture, the ways that enterprise in individuals can be stimulated by the environment, and implications for the design of educational activities.The paper briefly explores the concepts of enterprise, enterprise culture and their relationship to small business. It proposes guidelines as to how approaches for entrepreneurship education might be developed. It then embodies these guidelines into a 'total' approach, drawing out implications for the student, the teacher, the organizer of the learning institution and the mode of learning adopted. It concludes that unless a comprehensive approach is adopted, then entrepreneurship education in Malaysia, and indeed elsewhere, is certain to have limited results.