This article shares insights from research in 15 countries on how savings services should be designed and marketed in order to maximize take-up by low income people. It argues that women are an important and distinct segment for micro-savings because of their gendered roles and responsibilities. It outlines the key life-cycle events that low income women save for and argues that financial education is a vital element to product uptake and use.

Moser, C.O.N. (1993) Gender Planning and Development Theory, Practice and training, Routledge, London.

World Savings Banks Institute (2007) ‘Ten years of sharing innovations in the savings market’, WSBI Perspectives 53, January 2007.

Moser, C.O.N. (1993) Gender Planning and Development Theory, Practice and training, Routledge, London.

World Savings Banks Institute (2007) ‘Ten years of sharing innovations in the savings market’, WSBI Perspectives 53, January 2007.

Moser, C.O.N. (1993) Gender Planning and Development Theory, Practice and training, Routledge, London.

World Savings Banks Institute (2007) ‘Ten years of sharing innovations in the savings market’, WSBI Perspectives 53, January 2007.

Moser, C.O.N. (1993) Gender Planning and Development Theory, Practice and training, Routledge, London.

World Savings Banks Institute (2007) ‘Ten years of sharing innovations in the savings market’, WSBI Perspectives 53, January 2007.