Market development approaches to promoting public health products and services
The private sector plays an important and often predominant role in providing healthcare products and services in many developing countries. As such, there is a strong rationale and growing interest in public health development programmes to promote the private sector as a constructive partner to deliver healthcare products and services, and for development organizations to increasingly look to the private sector as a vehicle for delivering essential services to hard-to-reach underserved populations in a sustainable manner. The purpose of this paper is to share key lessons learned for designing and implementing sustainable public health development projects utilizing a market development approach by: i) exploring the rationale for promoting the private health sector; ii) outlining lessons learned and key principles for designing and implementing programmes that work with commercial private healthcare actors; and iii) outlining opportunities for promoting commercial sustainability of healthcare products and services.Action for Enterprise (2006) Final report: assessment of commercial private sector for healthcare products in Bangladesh, USAID report.
Chemonics International, Inc. (2008) Private sector mobilization for family health (PRISM).
Commercial Market Strategies (2003) Country profile, India, CMS country profile. FIELD Facilitation Working Group (2008) Cycle 2: Methods for identifying and selecting lead firms, Working paper.
Global Health Council (2009) Understanding private sector involvement in health systems, Research brief.
International Finance Corporation (2008) Business of health in Africa: Partnering with the private sector to improve people's lives, IFC report.
Patouillard, Edith, et al (2007) ‘Can working with the private for-profit sector improve utilization of quality health services by the poor? A systematic review of the literature’. International Journal for Equity in Health, volume 6.
Action for Enterprise (2006) Final report: assessment of commercial private sector for healthcare products in Bangladesh, USAID report.
Chemonics International, Inc. (2008) Private sector mobilization for family health (PRISM).
Commercial Market Strategies (2003) Country profile, India, CMS country profile. FIELD Facilitation Working Group (2008) Cycle 2: Methods for identifying and selecting lead firms, Working paper.
Global Health Council (2009) Understanding private sector involvement in health systems, Research brief.
International Finance Corporation (2008) Business of health in Africa: Partnering with the private sector to improve people's lives, IFC report.
Patouillard, Edith, et al (2007) ‘Can working with the private for-profit sector improve utilization of quality health services by the poor? A systematic review of the literature’. International Journal for Equity in Health, volume 6.
Action for Enterprise (2006) Final report: assessment of commercial private sector for healthcare products in Bangladesh, USAID report.
Chemonics International, Inc. (2008) Private sector mobilization for family health (PRISM).
Commercial Market Strategies (2003) Country profile, India, CMS country profile. FIELD Facilitation Working Group (2008) Cycle 2: Methods for identifying and selecting lead firms, Working paper.
Global Health Council (2009) Understanding private sector involvement in health systems, Research brief.
International Finance Corporation (2008) Business of health in Africa: Partnering with the private sector to improve people's lives, IFC report.
Patouillard, Edith, et al (2007) ‘Can working with the private for-profit sector improve utilization of quality health services by the poor? A systematic review of the literature’. International Journal for Equity in Health, volume 6.
Action for Enterprise (2006) Final report: assessment of commercial private sector for healthcare products in Bangladesh, USAID report.
Chemonics International, Inc. (2008) Private sector mobilization for family health (PRISM).
Commercial Market Strategies (2003) Country profile, India, CMS country profile. FIELD Facilitation Working Group (2008) Cycle 2: Methods for identifying and selecting lead firms, Working paper.
Global Health Council (2009) Understanding private sector involvement in health systems, Research brief.
International Finance Corporation (2008) Business of health in Africa: Partnering with the private sector to improve people's lives, IFC report.
Patouillard, Edith, et al (2007) ‘Can working with the private for-profit sector improve utilization of quality health services by the poor? A systematic review of the literature’. International Journal for Equity in Health, volume 6.
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