In the 21st century gender mainstreaming can no longer be dismissed as a marginal ‘feminist’ concern. Significant change in gender inequality is possible - often benefiting men as well as women and children. But all enterprise interventions should stop treating male needs and interests as ‘the norm’, and to give equal attention and resources to women who are the majority of the poor, and key actors in wealth creation.

Ahl, H. (2004) The Scientific Reproduction of Gender Inequality: A Discourse Analysis of Research Texts on Women's Entrepreneurship, Copenhagen Business School Press, Copenhagen.

Mayoux, L. (1998) ‘Gender, accountability and NGOs: Avoiding the black hole’ in C. Miller and S. Razavi (eds) Missionaries and Mandarins: Feminist engagement with development institutions, ITDG/UNRISD, London, pp172-193.

Mayoux, L. (2005) ‘Women's empowerment through sustainable microfisnance: Organisational training’ Taraqee Foundation draft report, from www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf [accessed 26 October 2009] www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf

Mayoux, L. C. (2000) ‘Jobs, gender, and small enterprises: Getting the policy environment right’, ILO, Geneva.

Mayoux, L. C. (2009a) Reaching and Empowering Women: Gender Mainstreaming in Rural MicroFinance: Guide for Practitioners, IFAD, Rome.

Mayoux, L. C. (2009b) ‘Forging the strongest links: Gender justice for “quadruple win-win”’, Broker Magazine, forthcoming

Mayoux, L. C. and Mackie, G. (2009) Making the Strongest Links: A Practical Guide to Mainstreaming Gender Analysis in Value Chain Development, ILO, Addis Ababa.

Mayoux, L. C., Baluku, P. et al. (2009) ‘Tree of diamond fruits: Community-led change in gender relations in Uganda’, forthcoming. World Bank/FAO/IFAD (2009) Gender in Agriculture Sourcebook, IBRD/World Bank, Washington DC.

Ahl, H. (2004) The Scientific Reproduction of Gender Inequality: A Discourse Analysis of Research Texts on Women's Entrepreneurship, Copenhagen Business School Press, Copenhagen.

Mayoux, L. (1998) ‘Gender, accountability and NGOs: Avoiding the black hole’ in C. Miller and S. Razavi (eds) Missionaries and Mandarins: Feminist engagement with development institutions, ITDG/UNRISD, London, pp172-193.

Mayoux, L. (2005) ‘Women's empowerment through sustainable microfisnance: Organisational training’ Taraqee Foundation draft report, from www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf [accessed 26 October 2009] www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf

Mayoux, L. C. (2000) ‘Jobs, gender, and small enterprises: Getting the policy environment right’, ILO, Geneva.

Mayoux, L. C. (2009a) Reaching and Empowering Women: Gender Mainstreaming in Rural MicroFinance: Guide for Practitioners, IFAD, Rome.

Mayoux, L. C. (2009b) ‘Forging the strongest links: Gender justice for “quadruple win-win”’, Broker Magazine, forthcoming

Mayoux, L. C. and Mackie, G. (2009) Making the Strongest Links: A Practical Guide to Mainstreaming Gender Analysis in Value Chain Development, ILO, Addis Ababa.

Mayoux, L. C., Baluku, P. et al. (2009) ‘Tree of diamond fruits: Community-led change in gender relations in Uganda’, forthcoming. World Bank/FAO/IFAD (2009) Gender in Agriculture Sourcebook, IBRD/World Bank, Washington DC.

Ahl, H. (2004) The Scientific Reproduction of Gender Inequality: A Discourse Analysis of Research Texts on Women's Entrepreneurship, Copenhagen Business School Press, Copenhagen.

Mayoux, L. (1998) ‘Gender, accountability and NGOs: Avoiding the black hole’ in C. Miller and S. Razavi (eds) Missionaries and Mandarins: Feminist engagement with development institutions, ITDG/UNRISD, London, pp172-193.

Mayoux, L. (2005) ‘Women's empowerment through sustainable microfisnance: Organisational training’ Taraqee Foundation draft report, from www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf [accessed 26 October 2009] www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf

Mayoux, L. C. (2000) ‘Jobs, gender, and small enterprises: Getting the policy environment right’, ILO, Geneva.

Mayoux, L. C. (2009a) Reaching and Empowering Women: Gender Mainstreaming in Rural MicroFinance: Guide for Practitioners, IFAD, Rome.

Mayoux, L. C. (2009b) ‘Forging the strongest links: Gender justice for “quadruple win-win”’, Broker Magazine, forthcoming

Mayoux, L. C. and Mackie, G. (2009) Making the Strongest Links: A Practical Guide to Mainstreaming Gender Analysis in Value Chain Development, ILO, Addis Ababa.

Mayoux, L. C., Baluku, P. et al. (2009) ‘Tree of diamond fruits: Community-led change in gender relations in Uganda’, forthcoming. World Bank/FAO/IFAD (2009) Gender in Agriculture Sourcebook, IBRD/World Bank, Washington DC.

Ahl, H. (2004) The Scientific Reproduction of Gender Inequality: A Discourse Analysis of Research Texts on Women's Entrepreneurship, Copenhagen Business School Press, Copenhagen.

Mayoux, L. (1998) ‘Gender, accountability and NGOs: Avoiding the black hole’ in C. Miller and S. Razavi (eds) Missionaries and Mandarins: Feminist engagement with development institutions, ITDG/UNRISD, London, pp172-193.

Mayoux, L. (2005) ‘Women's empowerment through sustainable microfisnance: Organisational training’ Taraqee Foundation draft report, from www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf [accessed 26 October 2009] www.genfinance.info/Trainingresources_05/Taraqee_Report_draft.pdf

Mayoux, L. C. (2000) ‘Jobs, gender, and small enterprises: Getting the policy environment right’, ILO, Geneva.

Mayoux, L. C. (2009a) Reaching and Empowering Women: Gender Mainstreaming in Rural MicroFinance: Guide for Practitioners, IFAD, Rome.

Mayoux, L. C. (2009b) ‘Forging the strongest links: Gender justice for “quadruple win-win”’, Broker Magazine, forthcoming

Mayoux, L. C. and Mackie, G. (2009) Making the Strongest Links: A Practical Guide to Mainstreaming Gender Analysis in Value Chain Development, ILO, Addis Ababa.

Mayoux, L. C., Baluku, P. et al. (2009) ‘Tree of diamond fruits: Community-led change in gender relations in Uganda’, forthcoming. World Bank/FAO/IFAD (2009) Gender in Agriculture Sourcebook, IBRD/World Bank, Washington DC.