From behind the veil: industry-level methodologies for disadvantaged communities in Pakistan

Linda Jones, Alexandra Snelgrove

'Enterprise development' has evolved from the upgrading of individual businesses to the attempted advancement of entire industries using new approaches such as value chain development and making markets work for the poor. This change has resulted in an increased focus on macro-level
issues such as enabling environments, trade agreements and national associations, and some policy makers question the relevance of programmes that target microenterprises. This paper presents the case of rural homebound women in Pakistan to illustrate that, although systemic analysis is essential
to good programme design, projects that specifically target marginalized communities can produce significant results that would not be achievable through industry-level interventions alone. It provides an overview of MEDA's (Mennonite Economic Development Associates) work in Pakistan with
sequestered women, a description of how the programme is attempting to integrate these homebound women into lucrative value chains, results of the programme to date, and conclusions relevant to the broader development industry.