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Taking culture into account in BDS interventions
Values, norms and traditions that make up the cultural and social system influence the economic decision making and the choice of business strategies of target groups of BDS interventions. This paper describes some experience of how to integrate an awareness of culture into BDS marketbuilding interventions and suggests that a more systematic approach to building on and integrating culture is needed.
Values, norms and traditions that make up the cultural and social system influence the economic decision making and the choice of business strategies of target groups of BDS interventions. This paper describes some experience of how to integrate an awareness of culture into BDS market
building interventions and suggests that a more systematic approach to building on and integrating culture is needed.
building interventions and suggests that a more systematic approach to building on and integrating culture is needed.
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