Making market assessment more useful – ten lessons from experience
in market development project decision making. The lessons address how to design and initiate a market assessment, what types of information to gather, how to gather information and how to use market assessment to lay the practical groundwork for interventions. It focuses particularly on how
to conduct market assessments that lead to action and how to make the transition from information gathering to implementation. The lessons emerged from projects focused on BDS market development and are also relevant to broader market development projects focused on making markets work for
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- Value chain development with the extremely poor: evidence and lessons from CARE, Save the Children, and World Vision
- Financial inclusion and multidimensional poverty reduction through self-help-group-led microfinance: evidence from Bodoland, Assam, India
- Taking stock: Are graduation or rights-based programmes better for getting children out of poverty?