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Making market assessment more useful – ten lessons from experience
Despite the considerable body of work on market analysis, many market assessments have not been as useful for project design and implementation as had been hoped. This article outlines ten key lessons learned from experience on how to conduct useful market assessments and use the information
in market development project decision making. The lessons address how to design and initiate a market assessment, what types of information to gather, how to gather information and how to use market assessment to lay the practical groundwork for interventions. It focuses particularly on how
to conduct market assessments that lead to action and how to make the transition from information gathering to implementation. The lessons emerged from projects focused on BDS market development and are also relevant to broader market development projects focused on making markets work for
the poor.
in market development project decision making. The lessons address how to design and initiate a market assessment, what types of information to gather, how to gather information and how to use market assessment to lay the practical groundwork for interventions. It focuses particularly on how
to conduct market assessments that lead to action and how to make the transition from information gathering to implementation. The lessons emerged from projects focused on BDS market development and are also relevant to broader market development projects focused on making markets work for
the poor.
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