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'The idea of the Fortune at the Bottom of the Pyramid is a fresh and promising approach to enterprise development'.
Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept
Kolk, Ans
Rivera-Santos, Miguel
Rufín, Carlos
Business & Society, Vol. 53 (2014), Iss. 3 P.338
https://doi.org/10.1177/0007650312474928 [Citations: 317]Tabs navigation
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