Tabs navigation
Can ICTs address the needs of small enterprises?
Oasis is a website that is amed at overcoming the shortage of relevant business information for micro and small enteprises (MSEs) in Kenya. The design and updating of the website is carried out centrally, but to encourage the dissemination of information to MSEs, a group of 'infomediaries'were trained to download the information at internet bureaus, and to sell it to MSEs. Experience in two towns shows that MSEs were willing to pay for the information from Oasis, and that infomediaries were able to cover their costs. The time taken to research and upload useful sector-specific
information centrally is considerable, however, and as yet income from sponsorship and advertising does not cover this cost. The article recommends that business information that is researched for Oasis could also be used in other outlets, such as radio programmes, and costs could be shared
in this way.
Oasis is a website that is amed at overcoming the shortage of relevant business information for micro and small enteprises (MSEs) in Kenya. The design and updating of the website is carried out centrally, but to encourage the dissemination of information to MSEs, a group of 'infomediaries'
were trained to download the information at internet bureaus, and to sell it to MSEs. Experience in two towns shows that MSEs were willing to pay for the information from Oasis, and that infomediaries were able to cover their costs. The time taken to research and upload useful sector-specific
information centrally is considerable, however, and as yet income from sponsorship and advertising does not cover this cost. The article recommends that business information that is researched for Oasis could also be used in other outlets, such as radio programmes, and costs could be shared
in this way.
were trained to download the information at internet bureaus, and to sell it to MSEs. Experience in two towns shows that MSEs were willing to pay for the information from Oasis, and that infomediaries were able to cover their costs. The time taken to research and upload useful sector-specific
information centrally is considerable, however, and as yet income from sponsorship and advertising does not cover this cost. The article recommends that business information that is researched for Oasis could also be used in other outlets, such as radio programmes, and costs could be shared
in this way.
Tabs navigation
- Value chain financing: evidence from Zambia on smallholder access to finance for mechanization
- Developing agro-pastoral entrepreneurship: bundling blended finance and technology
- Building frontline market facilitators' capacity: the case of the ‘Integrating Very Poor Producers into Value Chains Field Guide’
- Boosting financial inclusion through social assistance reform: evidence-based approach in selecting a payment system
- Impact of COVID-19 on livestock exports from Somalia and the Horn of Africa
Browse our other journals
