depth in understanding, it now needs to confront ten critical challenges. These are concerned with reasserting the analytical rigour that underpins the approach, with confronting the difficult issues of
how to operationalize market development objectives and with building the capacity of organizations and personnel. This article highlights these challenges and, in doing so, positions BDS market development
within the wider private sector development field. While neither straightforward nor given to pre-packaged solutions, the issues identified here are relevant to all development efforts aimed at making markets
work more effectively and inclusively for the benefit of the poor.