It starts with defining a research issue and carrying out market research to find out what clients want, moves on to developing an initial product concept, refines the concept with input from customer focus
group discussions and finally pilot-tests the new product. This process has been used to launch new products that have boosted the profitability of organizations such as Equity Building Society, Kenya,
Tanzania Postal Bank and Buro Tangail, Bangladesh.
Radical and Conventional Models of U.S. Foreign Economic Policy Making
Walker, Stephen G.
World Politics, Vol. 33 (1981), Iss. 3 P.347https://doi.org/10.2307/2010207 [Citations: 10]
Gender Relations, Empowerment and Microcredit: Moving on from a Lost Decade
The European Journal of Development Research, Vol. 17 (2005), Iss. 2 P.224https://doi.org/10.1080/09578810500130831 [Citations: 70]
Women’s empowerment and micro-entrepreneurship in India: Constructing a new development paradigm?
Torri, Maria Costanza
Progress in Development Studies, Vol. 14 (2014), Iss. 1 P.31https://doi.org/10.1177/1464993413504347 [Citations: 30]
Gender Norms in Financial Markets: Evidence from Kenya
World Development, Vol. 32 (2004), Iss. 8 P.1355https://doi.org/10.1016/j.worlddev.2004.03.003 [Citations: 77]
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