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Assessing markets for business development services: what have we learned so far?
How can an organization decide in which BDS markets to intervene? This article draws on market assessments from all over the world to help managers decide when and how to launch such programmes. SEs arefound to use BDS much less in some countries and for some services, but generalizations are unreliable, and it is usually necessary to draw up a profile of a market before it can be determined if a strategy
that is effective in one country is appropriate for another. The article goes on to examine under what conditions of supply and demand for a service intervention will be most effective, and gives examples
of appropriate interventions. Common assumptions, such as that business women use BDS less than men, or that price is a deciding factor in the choice of BDS, are examined.
How can an organization decide in which BDS markets to intervene? This article draws on market assessments from all over the world to help managers decide when and how to launch such programmes. SEs are
found to use BDS much less in some countries and for some services, but generalizations are unreliable, and it is usually necessary to draw up a profile of a market before it can be determined if a strategy
that is effective in one country is appropriate for another. The article goes on to examine under what conditions of supply and demand for a service intervention will be most effective, and gives examples
of appropriate interventions. Common assumptions, such as that business women use BDS less than men, or that price is a deciding factor in the choice of BDS, are examined.
found to use BDS much less in some countries and for some services, but generalizations are unreliable, and it is usually necessary to draw up a profile of a market before it can be determined if a strategy
that is effective in one country is appropriate for another. The article goes on to examine under what conditions of supply and demand for a service intervention will be most effective, and gives examples
of appropriate interventions. Common assumptions, such as that business women use BDS less than men, or that price is a deciding factor in the choice of BDS, are examined.
Labour and Labour-Related Laws in Micro and Small Enterprises: Innovative Regulatory Approaches
Fenwick, Colin
Howe, John B
Marshall, Shelley D.
Landau, Ingrid
(2008)
https://doi.org/10.2139/ssrn.1123305 [Citations: 5]Service-learning to foster microenterprise development in Mexico
Mungaray-Lagarda, Alejandro
Osorio-Novela, Germán
Ramírez-Angulo, Natanael
Higher Education, Skills and Work-Based Learning, Vol. 12 (2022), Iss. 1 P.50
https://doi.org/10.1108/HESWBL-05-2020-0087 [Citations: 4]Making markets in business development services for SMEs
Li, Jun
Gibb, Allan
Journal of Small Business and Enterprise Development, Vol. 13 (2006), Iss. 2 P.263
https://doi.org/10.1108/14626000610665962 [Citations: 12]Tabs navigation
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