Challenges facing fair trade: which way now?
Approaching maturity, fair trade faces challenges at both ends of the supply chain, reflecting the dual approach of fair trade as a business and development instrument. Who should supply the fair trademarket, what support do producers require and what is the impact of the relationship between fair trade organizations and producers? How can fair trade continue to assert its unique selling point in the
market place and what messages should it be transmitting to the consumer? The paper draws on research, consultancy and engagement with the fair trade movement to explore issues of producer development,
accountability, and competition in the consumer market and to look forward to potential strategies for the movement, especially as other approaches to trading ethically are becoming more active in the market
place.
market, what support do producers require and what is the impact of the relationship between fair trade organizations and producers? How can fair trade continue to assert its unique selling point in the
market place and what messages should it be transmitting to the consumer? The paper draws on research, consultancy and engagement with the fair trade movement to explore issues of producer development,
accountability, and competition in the consumer market and to look forward to potential strategies for the movement, especially as other approaches to trading ethically are becoming more active in the market
place.
Fair trade coffee: building producer capacity via global networks
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