Marketing for the local market - what does it mean in practice?
Many of the principles of marketing derived in developed economies are inappropriate for MSEs in a developing countries who want to know, in practical terms, how to sell more at better prices and make moremoney. For example, market research is not so important as customer research: understanding your existing customers and building on this base. This article makes many practical suggestions for use in marketing
training programmes, and emphasizes the overall principle: MSEs should learn to see things the way their customers see them.
money. For example, market research is not so important as customer research: understanding your existing customers and building on this base. This article makes many practical suggestions for use in marketing
training programmes, and emphasizes the overall principle: MSEs should learn to see things the way their customers see them.
Proceedings of ISES World Congress 2007 (Vol. I – Vol. V)
Training for an Informal Energy Income Generation Initiative in Rural Kwazulu-Natal, South Africa
Green, J. Maryann
2008
https://doi.org/10.1007/978-3-540-75997-3_604 [Citations: 0]- Development impact bonds: learning from the Asháninka cocoa and coffee case in Peru
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