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Marketing for the local market - what does it mean in practice?
Many of the principles of marketing derived in developed economies are inappropriate for MSEs in a developing countries who want to know, in practical terms, how to sell more at better prices and make moremoney. For example, market research is not so important as customer research: understanding your existing customers and building on this base. This article makes many practical suggestions for use in marketing
training programmes, and emphasizes the overall principle: MSEs should learn to see things the way their customers see them.
Many of the principles of marketing derived in developed economies are inappropriate for MSEs in a developing countries who want to know, in practical terms, how to sell more at better prices and make more
money. For example, market research is not so important as customer research: understanding your existing customers and building on this base. This article makes many practical suggestions for use in marketing
training programmes, and emphasizes the overall principle: MSEs should learn to see things the way their customers see them.
money. For example, market research is not so important as customer research: understanding your existing customers and building on this base. This article makes many practical suggestions for use in marketing
training programmes, and emphasizes the overall principle: MSEs should learn to see things the way their customers see them.
Proceedings of ISES World Congress 2007 (Vol. I – Vol. V)
Training for an Informal Energy Income Generation Initiative in Rural Kwazulu-Natal, South Africa
Green, J. Maryann
2008
https://doi.org/10.1007/978-3-540-75997-3_604 [Citations: 0]Tabs navigation
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