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Many small enterprises have been established with the primary aim of promoting employment and income in the community. In recent years they have benefited from innovative strategies by manufacturers and trading organizations working with them. Changing consumer behaviour in the 1990s
is providing a more favourable marketing environment. However, products will only sell if they meet a need in the market and if they are not sub-standard. This article describes various strategies that have been employed by Fair Trading Organizations and by Fair Trade Sealing initiatives to
bring secure employment to producers and to satisfy the 'caring consumer'.
is providing a more favourable marketing environment. However, products will only sell if they meet a need in the market and if they are not sub-standard. This article describes various strategies that have been employed by Fair Trading Organizations and by Fair Trade Sealing initiatives to
bring secure employment to producers and to satisfy the 'caring consumer'.
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