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Marketing rural products in India
Small-scale rural producers in India are often limited by the markets within their reach. In the past they have been unable to sell directly to urban consumers, and instead their products have been bought up by middlemen. This article describes the 'Gram Shree' or 'wealth of villages'exhibitions which have provided an urban marketplace for rural artisans to sell their products, at the same time as receiving practical advice on marketing from experts. The organizers of the exhibition, the Council for the Advancement of People's Action and Rural Technology (CAPART) have
also helped producers to negotiate contracts with large customers directly without going through wholesalers.
Small-scale rural producers in India are often limited by the markets within their reach. In the past they have been unable to sell directly to urban consumers, and instead their products have been bought up by middlemen. This article describes the 'Gram Shree' or 'wealth of villages'
exhibitions which have provided an urban marketplace for rural artisans to sell their products, at the same time as receiving practical advice on marketing from experts. The organizers of the exhibition, the Council for the Advancement of People's Action and Rural Technology (CAPART) have
also helped producers to negotiate contracts with large customers directly without going through wholesalers.
exhibitions which have provided an urban marketplace for rural artisans to sell their products, at the same time as receiving practical advice on marketing from experts. The organizers of the exhibition, the Council for the Advancement of People's Action and Rural Technology (CAPART) have
also helped producers to negotiate contracts with large customers directly without going through wholesalers.
Value Chains and Small Enterprise Development: Theory and Praxis
Meethal Reji, Edakkandi
American Journal of Industrial and Business Management, Vol. 03 (2013), Iss. 01 P.28
https://doi.org/10.4236/ajibm.2013.31004 [Citations: 4]Tabs navigation
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