Helping the poor to generate their own income through running their own businesses is a relatively new approach in international development aid. Nothing is wrong with that. In some countries the proportion of female-headed households reaches 30 per cent or even higher; and income generated by women is more likely to be spent for the benefit of their families, especially their children, than income generated by men. Assistance given to women will be put to good use. As one Zambian business-woman put it: 'Help the women and you will help the country'. The question is whether the 'help' offered really matches women's needs.